Main Article Content
The tourist village of Guliang Kangin is one of the tourist villages that have high potential from the beautiful environment and tourism facilities such as Village Trekking, home stay, Pancoran Solas and Bali Rural Commune that invites tourists to participate in life in Bali. However, behind this potential, this village doesn’t have yet a good promotional identity to maximize their promotion. Therefore, community service program is held to create a visual identity for this village to maintain consistency in its application in various media, because if they have consistent media, they can improve the image of this village in the society or the tourists. The methods used are observation, SWOT (strength, weakness, opportunity and threat) analysis, and media strategy and the action. Media created is the media required by the village which are banners, roll banners, and signage. The media is placed in certain areas such as at Bendesa office, bale banjar, Pancoran Solas, and Bali Rural Commune.