PENGEMBANGAN INSTRUMEN EVALUASI KEPUASAN TAMU TERHADAP PENERAPAN KONSEP SAPTA PESONA PADA OBYEK WISATA DI KABUPATEN BULELENG
This research and development (R&D) study aimed at developing instrument for assessing the guest satisfaction to the application of Sapta Pesona concept in Buleleng tourism objects. There were 35 subjects of the study (from 7 tourism objects) in Buleleng Regency, while the object of the study was the evaluation instrument developed in this study. There were three steps conducted in the study. Exploration was conducted to analyze the evaluation instrument needed through document analysis, questionnaire, and interview. Prototype development was conducted by designing instrument model which was then continued by developing Guest Comment Questionnaire. Two experts were assigned to evaluate the content validity. Based on the result of the expert evaluation, the guest satisfaction instrument developed in this study was categorized into excellent instrument with which means It means that this instrument is ready to be implemented.