Pengetahuan Manajemen Bisnis, Literasi Keuangan Dan Kinerja UMK Ekonomi Kreatif di Kabupaten Flores Timur
The research problem is: is there any influence of business management knowledge on the performance of SME ?, is there any influence and how is the influence of demography aspect to financial literacy of SME creative economy ?, and is there influence of financial literacy to financial performance of SME creative economy in East Flores. The purpose of this research is to analyze the influence of business management knowledge factor on the performance of SME, demography aspect to financial literacy, and to analyze the influence of financial literacy on micro business performance of creative economy in East Flores. Proportional random sample determination of 120 units from 600 SME. Primary data were obtained from respondents by using questionnaires and direct interviews, while secondary data were obtained from related institutions and BPS. The results showed that knowledge and business management applications affect business performance, demographic factors affect the financial literacy of creative economy SME, and financial literacy proved to affect business performance of creative economy SME although its influence is not strong. This means that financial performance is not only determined by financial literacy but by other factors that still need to be studied further.