BISNIS GELANG TRI DATU SEBAGAI BUDAYA POPULER PADA MASYARAKAT BALI
This research used qualitative method in order to know the background, production process and marketing aspect from Tri Datu bracelet. Data were collected by interviews, observations, and documentation studies and interpreted with the help of a pre-established theoretical framework. The result of this research showed that production and marketing of Tri Datu bracelet can not be separated from market desire and effort to realize product differentiation owned by merchant. The production process involved a scale process as well as the product work in general and the niskala process on the Tri Datu bracelet that is religiously blessed by the priest. The Tri Datu bracelet is then sold conventionally or by authorizing an online based marketing method.