BISNIS GELANG TRI DATU SEBAGAI BUDAYA POPULER PADA MASYARAKAT BALI

  • Anantawikrama T. Atmadja Jurusan Akuntansi Program S1 Universitas Pendidikan Ganesha
  • I Wayan Rai Jurusan Pendidikan Jasmani Kesehatan dan Rekreasi Universitas Pendidikan Ganesha

Abstract

This research used qualitative method in order to know the background, production process and marketing aspect from Tri Datu bracelet. Data were collected by interviews, observations, and documentation studies and interpreted with the help of a pre-established theoretical framework. The result of this research showed that production and marketing of Tri Datu bracelet can not be separated from market desire and effort to realize product differentiation owned by merchant. The production process involved a scale process as well as the product work in general and the niskala process on the Tri Datu bracelet that is religiously blessed by the priest. The Tri Datu bracelet is then sold conventionally or by authorizing an online based marketing method.

Published
2017-11-18
How to Cite
ATMADJA, Anantawikrama T.; RAI, I Wayan. BISNIS GELANG TRI DATU SEBAGAI BUDAYA POPULER PADA MASYARAKAT BALI. Seminar Nasional Riset Inovatif, [S.l.], v. 5, p. 405-412, nov. 2017. Available at: <http://eproceeding.undiksha.ac.id/index.php/senari/article/view/1121>. Date accessed: 22 nov. 2018.
Section
Articles