Peran Dukungan Organisasional Pada Pemasaran Internal Perusahaan: Analisis Strategi dan Pengaruhnya

  • Yessy Artanti Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Surabaya

Abstract

Activities in building internal relationships within the organization are often the main topics in the internal marketing and marketing literature. Internal marketing has been widely used by academics in describing relationships within an organization that see employees as partners for an organization in an effort to achieve organizational success. Internal marketing is the best approach to building a service-oriented organization. Purpose of this paper to explain impact of the role of organizational on internal marketing. Through this paper, the theory of perceived organizational support is explained through the interaction of individuals with their organization or how the organization treats its individuals. Using the conceptual review method of various literature and the results of previous research, it is concluded that employees who feel satisfied in their organization will certainly deliver performance as expected and even impossible to perform beyond expectations.

Published
2017-11-18
How to Cite
ARTANTI, Yessy. Peran Dukungan Organisasional Pada Pemasaran Internal Perusahaan: Analisis Strategi dan Pengaruhnya. Proceeding SENARI, [S.l.], v. 5, p. 690-697, nov. 2017. Available at: <http://eproceeding.undiksha.ac.id/index.php/senari/article/view/994>. Date accessed: 25 sep. 2018.
Section
Articles