PEJARAKAN EXPLORER: MERINTIS JALUR PETUALANGAN BARU DI DALAM DUNIA SPORT TOURISM BERBASIS DIGITALISASI WISATA
Kata Kunci:
pejarakan, explorer, petualangan,, wisata, digitalisasiAbstrak
Tujuan PkM desa binaan adalah melaksanakan program desa binaan “pejarakan explorer” merintis jalur petualangan baru di dalam dunia sport tourism berbasis digitalisasi wisata. Kegiatan PkM diselenggarakan pada 26-28 Juli 2025, dengan peserta berjumlah 17 orang. Kegiatan PkM dibuka oleh perwakilan staf desa pejarakan I Wayan Darma. Narasumber PkM desa binaan adalah Ketut Sarka dan Abdul Hari. Desa pejarakan mengharapkan pengembangan pariwisata olahraga dilaksanakan secara berkelanjutan terutama manajemen dan pemasaran untuk mendatangkan wisatawan baik mancanegara maupun domestik. Metode pelaksanaan PkM adalah (1) observasi dan pemetaan lokasi di desa pejarakan, (2) sinergisitas kerjasama LPPM Undiksha dengan kepala desa pejarakan, pokdarwis dan instansi terkait, (3) pendampingan dan pembinaan peserta PkM program desa binaan Pejarakan, dan (4) pembuatan WEB untuk sosialisasi dan pemasaran desa pejarakan. Hasil PkM adalah (1) terlaksananya pendampingan merintis jalur petualangan baru di dalam dunia sport tourism, (2) terlaksananya pemetaan lokasi wisata petualangan desa pejarakan, dan (3) pembuatan WEB berbasis digitalisasi wisata desa pejarakan.
Referensi
Bonacini, E. (2018). Heritage Communities, Participation and Co-creation of Cultural Values: The #iziTRAVELSicilia Project. Museum International, 70(1–2), 140–153. https://doi.org/10.1111/muse.12199
Campillo-Alhama, C., & Martínez-Sala, A.-M. (2019). Events 2.0 in the transmedia branding strategy of world cultural heritage sites. Profesional de La Informacion, 28(5). https://doi.org/10.3145/epi.2019.sep.09
Dewantara, M. H., Gardiner, S., & Jin, X. (2023). Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review. Current Issues in Tourism , 26(19), 3125–3139. https://doi.org/10.1080/13683500.2022.2136568
Gupta, S., Nagina, R., Paruthi, M., & Gupta, G. (2024). Marketing and Gamification: Applications, Challenges, and Ethics. In Marketing and Gamification: Applications, Challenges, and Ethics. https://doi.org/10.4324/9781032694238
Hild, B. O., Jóhannesson, G. T., & Sydnes, A. K. (2023). “Everyone can be a guide until something goes wrong”: adventure guides’ competencies and tourist safety in the Arctic. Scandinavian Journal of Hospitality and Tourism , 23(4), 325–344. https://doi.org/10.1080/15022250.2023.2289946
Leung, R. (2022). Development of Information and Communication Technology: Frome-Tourism to Smart Tourism . In Handbook of e-Tourism (pp. 23–55). https://doi.org/10.1007/978-3-030-48652-5_2
Malik, G., Saha, S., & Srivastava, A. (2024). Impact of Customer Engagement and Brand Love through Gamification and Brand Love on Online Travel Agencies (OTAs). In Marketing and Gamification: Applications, Challenges, and Ethics (pp. 103–120). https://doi.org/10.4324/9781032694238-9
Ortet, C. P., Costa, L. V., & Veloso, A. I. (2019). Jizo: A gamified digital app for senior cyclo-tourism in the mione community. In Communications in Computer and Information Science: Vol. 1164 CCIS. https://doi.org/10.1007/978-3-030-37983-4_15
Osman, I. E., Nurbaeti, Rachmatullah, A., Asmaniaty, F., Supriatna, J., & Wibowo, D. (2023). Evaluation of the Tourism Management CHSE Protocol During the Covid-19 Pandemic in the Situ Gunung, Gunung Gede Pangrango National Park. Jurnal Manajemen Hutan Tropika, 29(1), 45–55. https://doi.org/10.7226/jtfm.29.1.45
Osman, I. E., Rachmatullah, A., Asmaniaty, F., Supriatna, J., & Wibowo, D. (2023). Evaluation of the Tourism Management CHSE Protocol During the Covid-19 Pandemic in the Situ Gunung, Gunung Gede Pangrango National Park. Jurnal Manajemen Hutan Tropika, 29(1), 45–55. https://doi.org/10.7226/jtfm.29.1.45
Ribeiro, H., Fonseca Amaro, S., Seabra, C., & Luís Abrantes, J. (2014). Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media. Journal of Hospitality and Tourism Technology, 5(3), 245–260. https://doi.org/10.1108/JHTT-06-2014-0020
Roinioti, E., Pandia, E., Konstantakis, M., & Skarpelos, Y. (2022). Gamification in Tourism : A Design Framework for the TRIPMENTOR Project. Digital, 2(2), 191–205. https://doi.org/10.3390/digital2020012
Suratmin. (2018). Pengantar Olahraga Rekreasi dan Olahraga Pariwisata (1st ed.). Rajawali Pers.
Suratmin, Darmayasa, I. P., & Liskustyawati, H. (2023). Assessment of Sports Development Patterns, Mountain State Physical Training Approaches, and Physical Ability. Jurnal Pendidikan Dan Pengajaran, 56(3), 602–613. https://doi.org/10.23887/jpp.v56i3.68142
Suratmin, I Putu Darmayasa, I Putu Panca Adi, I Ketut Sudiana, Ratna Kumala Setyaningrum, & Hanik Liskustyawati. (2022). Achievement Sport Mapping Based on Evaluation of Koni Sports Development Program Using Context, Input, Process, Product (CIPP) Methods. Mimbar Ilmu, 27(3), 391–398. https://doi.org/10.23887/mi.v27i3.54809
Vergari, M., Kojic, T., Koleva, K. G., Hillmann, S., Möller, S., & Voigt-Antons, J.-N. (2022). Towards Improvement of UX Using Gamification for Public Artistic and Historical Artifacts in AR. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 13318 LNCS, 142–152. https://doi.org/10.1007/978-3-031-06015-1_10
Wagiu, Y., Emanuel, A., & Pranowo, P. (2024). Gamification Design for Temple Tourism Application. Proceedings - 2024 2nd International Conference on Technology Innovation and Its Applications, ICTIIA 2024. https://doi.org/10.1109/ICTIIA61827.2024.10761729
Wasan, P. (2017). Managing technologies for consumer engagement. In Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences (pp. 261–289). https://doi.org/10.1201/9781315366227
Wei, Z., Zhang, J., Huang, X., & Qiu, H. (2023). Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue. Tourism Management, 96. https://doi.org/10.1016/j.tourman.2022.104715
Yolthasart, S., Intawong, K., Thongthip, P., & Puritat, K. (2024). The Game of Heritage: Enhancing Virtual Museum Visits Through Gamification for Tourists. TEM Journal, 13(4), 3359–3372. https://doi.org/10.18421/TEM134-70
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Suratmin, Gede Eka Budi Darmawan, Ketut Sudiana, I Putu Darmayasa, Wigutomo Gozali
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
