Strategic application of ICT in improving product innovation ( study of embroidery industry in West Sumatra )

  • Mirza Mirza

Abstract

The purpose of this paper is to (1) The extent to which the role of ICT in enhancing product
innovation in the embroidery industry in West Sumatra; (2) Analyze the most appropriate
strategy to increase product innovation in the Embroidery Industry in West Sumatra (3) The
Role of Stakeholders ( Government , Educational Institutions , Provider in increasing product
innovation in the embroidery industry in West Sumatra ).Data collection technique used
observation , interview and literature study . This paper discusses the SWOT analysis is
performed to determine the right strategy in improving product innovation in the embroidery
industry in western Sumatra.
The results showed that by using appropriate ICT will improve the quality of products as a
model of innovative design , and the product model , and improve new product development
in the embroidery industry . The strategy of the application of ICT in improving product
innovation was the strategy of cooperation between the embroidery industry , and cooperation
with relevant parties such as governments , providers , and educational institutions . Besides,
the need to conduct training in the use of ICT for employers and employees in the embroidery
industry in West Sumatra.Research conducted in the embroidery industry in western Sumatra
, Indonesia
The study's findings have important implications for several parties including : (1) Provide
input for the embroidery industry in West Sumatra , that the application of appropriate ICT can
increase product innovation and improve performance; (2) For the Regulator and the
Government , becomes the input for the improvement of regulations and policies related to the
development and improvement of embroidery industry in West Sumatra; (3) Being one of the
sources of information and feedback that is useful for all parties concerned with the
development and improvement of embroidery industry in West Sumatra , both large
businesses ,BUMN, universities , and ICT providers .This study focused on a strategy to
increase product innovation by implementing appropriate ICT , so as to improve the
performance of the embroidery industry in West Sumatra.

How to Cite
MIRZA, Mirza. Strategic application of ICT in improving product innovation ( study of embroidery industry in West Sumatra ). Proceeding ICIRAD, [S.l.], v. 1, n. 1, nov. 2015. Available at: <https://eproceeding.undiksha.ac.id/index.php/icirad/article/view/136>. Date accessed: 21 oct. 2020.