EXPLORING THE FAIRNESS CHALLENGES AND FINANCIAL WELL-BEING IN THE SHARING ECONOMY FOR GEN Z GIG WORKERS

Abstract

This study examines how Generation Z workers perceive fairness and well-being in the tourism gig economy, and how they respond to challenges such as income uncertainty, limited social protection, and power imbalances between workers and digital platforms. The sharing economy—built on individual participation in providing services like accommodation, transportation, and local experiences—has become a core component of the tourism sector. While it creates new opportunities, it also raises serious concerns about fairness and worker welfare, particularly for Gen Z. To assess these issues, the study employs a quantitative approach using secondary data and bibliometric analysis within the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework. This method enables a comprehensive overview of research trends, themes, and relationships related to fairness and well-being among Gen Z workers in the sharing economy. Findings indicate that although the gig economy provides flexibility, Gen Z workers in tourism face significant vulnerabilities, including inequitable benefit distribution, lack of access to social protection, and limited financial literacy. These conditions deepen inequalities and undermine worker resilience. The study emphasizes that an inclusive and collaborative economic model is essential, supported by policies that safeguard rights and promote financial security. Ultimately, while the sharing economy offers innovation and opportunity in tourism, it also amplifies precarity for young gig workers. Addressing equity, fairness, and well-being is therefore critical to building an inclusive and sustainable digital economy. The research highlights the need for policy interventions, social innovation, and capacity-building initiatives to protect Gen Z workers from ongoing uncertainty.