STUDENT PERCEPTION OF FAKE INVESTMENT RISK AS A FACTOR AFFECTING STUDENT INVESTMENT DECISIONS
(CASE STUDY OF GANESHA UNIVERSITY OF EDUCATION STUDENT)
Keywords:
student perceptions, investment fraud risk, investment decisionsAbstract
Investment offers higher returns than saving but is vulnerable to fraudulent schemes, which pose risks particularly to inexperienced investors such as students. This study investigates how students at Ganesha University of Education perceive the risks of fraudulent investment and how these perceptions influence their investment decisions. Using a qualitative approach, data were collected through in-depth interviews with selected students from different faculties. Thematic analysis was applied to identify patterns in their responses. The findings reveal two main tendencies: (1) students with better financial literacy perceive investment positively and remain willing to invest, albeit more cautiously; and (2) students with limited knowledge develop negative perceptions that discourage them from investing. The dominant outcome shows that fraudulent investment risks primarily increase caution rather than eliminate students’ interest in investing. These results highlight the importance of strengthening financial literacy and fraud awareness to support informed decision-making and protect young investors. The study contributes to financial education development, especially in university contexts, and provides insights for policymakers in designing investment literacy programs.References
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