AN ANALYSIS OF TOURIST SIGNBOARDS IN MUNDUK VILLAGE, NORTH BALI

Abstract

This research examines the language landscape of Munduk village as tourism village.  This study aims to determine the language distribution on the signboards in Munduk village. The theoretical framework used in this study is Landry and Bourhis’s theory, which defines the linguistic landscape and analyses the language used in the signs. This research used qualitative methods.  The subject of the study is 90 photos of tourist signs that are monolingual, bilingual, and multilingual. This research also reveal four languages used in tourist signs: Balinese, Indonesian, English, and French.  The dominant language used in every classification was English, 25 signs in monolingual group, 54 signs in bilingual group, and 11 signs in multilingual group.