CUSTOMERS’ INTEREST IN THE COFFEE PRODUCTS BREWING METHODS AT TEMANI COFFEE SHOP

Abstract

This study aims to find the customers’ interest at Temani Coffee Shop’s coffee products. Specifically, it explores the customers’ preferences regarding the brewing methods used in making the coffee beverages served at Temani Coffee Shop. This research used a qualitative design. The data was gathered through interviews with the baristas and observation. The research instruments used were an interview guide to collect the primary data from the baristas and an observation sheet to collect the secondary data when the customers made the coffee orders. The data was analyzed using the qualitative-descriptive method. The results of this study showed that customers are highly interested in the coffee drinks produced by automatic coffee-making machines. However, some true coffee lovers choose the manual brewing method because it provides flexibility in controlling the taste of the coffee. Factors such as taste, aroma, and unique experience also influenced customers’ preferences for coffee-making methods.