CYBERBULLYING NETIZENS AGAINST ARTIST'S CHILDREN ON INSTAGRAM SOCIAL MEDIA IN INDONESIA

Abstract

Cyberbullying is a phenomenon that is a threat in cyberspace, especially on social media platforms. One of the cyberbullying events that caught the author's attention as a researcher is the case experienced by Laura Meizani Nasseru Asry, the daughter of actress Nikita Mirzani who received a bombardment of unpleasant comments on her Instagram column. This study aims to identify the Speech Act Theory proposed by the philosopher of language (Austin, 1962) and further developed by his student (Searle, 1969) by categorizing illocutionary acts into five categories: assertive, directive, commissive, expressive, and declarative used and expressing bullying comments in the comments column on the @1a.aurabd_ account. This research uses a content analysis approach with qualitative content analysis of cyberbullying comment data in Instagram columns. The results found that there are several categories of speech that aim to express feelings, such as insinuations, insults, ridicule, and doubts, which can hurt the feelings of others. the language styles used are insinuating, demeaning, threatening, and laughing in the comments on Laura. The themes used refer to Laura's physical appearance and clothing as well as her personal life and the motives used are revenge, jealousy, attention seeking, and verbal abuse. This research provides an in-depth understanding of aggressive communication patterns and verbal violence in cyberbullying cases involving public figures.