DESIGNING A PRODUCT DEVELOPMENT INSTRUMENT TO IDENTIFY POTENTIAL TOURISM PRODUCTS IN NEWLY DEVELOPED TOURISM VILLAGES (Desa Wisata Rintisan) IN BULELENG REGENCY

Abstract

Many villages in Bali, particularly those distant from tourist hubs, possess hidden gems with the potential to become tourist attractions. However, the human resources in these villages often lack the expertise to identify and develop these tourism products.. This research aims to design an effective product development instrument for identifying potential tourism products in newly developed tourism villages (desa wisata rintisan) in  Buleleng regency. This study employs the research and development approach, using the ADDIE model. This paper however, highlights only the analysis and design stages. The product development instrument being developed in this study incorporates aspects on tourism product development, growth strategies, target markets, tourism trends, and product considerations. The try-out setting of the study is Lemukih Village which is assigned as one of the newly-developed tourism villages by the Tourism Department of Buleleng Regency, which is endowed with natural and cultural wealth, yet, has not fully optimized its potential as a tourist destination. The participants involve in this research are the stakeholders at the Tourism Department of Buleleng Regency and in Lemukih Village. The product development instrument designed in this research is expected to serve as a prototype in identifying and developing the highly potential tourism products in the newly-developed tourism villages particularly in Lemukih Village.