A LINGUISTIC LANDSCAPE OF TOURISM AT PENGLIPURAN VILLAGE

Abstract

This research focuses on the touristm linguistic landscape of Penglipuran village, specifically anayzing the use of languge in outdorr signs, including Balinese, Indonesian, English and other foreign languages. The problem formulation of this study identifies how language contribution to public signage (monolingual, bilingual, and multiingual) in Penglipuran Village. The research employs a qualitative design using a descriptive method, with two data collections instruments: conducting observations assisted by a camera to photograph various types of signs such as direction boards, name boards, information boards, and billboards in Penglipuran village, and conducting interviews with residents regarding the role and significance of language used in public signage within the Penglipuran Village area. The findings indicate that Indonesian displays a dominant role, which is typical as it is the national language symbolizing a sense of nationalism. Additionally, the use of English, as an Iternational language, serves organizational development, while Balinese is used to reflect regional culture characteristics.